In Reply to: All the creativity needs to focus on the level above posted by blindness on September 16, 2024 at 14:15:39
If you want Ucla football to go extinct, it looks like you'll be getting your wish within ten years.
There are three likely outcomes. 1) Ucla does nothing, cable TV money dries up in ten years and Ucla shutters football to save money. 2) A miraculous awakening within Ucla injects autonomy and energy into the program and it recovers enough to survive in a streaming world without perpetual guaranteed TV money, or 3) Football is separated from Morgan Center and an independent licensee runs the program, presumably to greater levels of success with greater fan interest, streaming revenues and profit for the Ucla athletic department.
IMO, 1) is most likely, you are suggesting 2) which is highly unlikely and I'm hoping for 3) to rescue the day.
Your idea is too big. Above Morgan Center is the morass of unmovable demagogues known as the state of California. Whether they be stationed at Ucla or in Sacramento, it makes no difference. It's the same, continuous enterprise. It's too big an ask to alter the course of that size entity.
But, the relationship between football and Morgan Center can be redone. A licensee could replace them and it could be a win/win for everyone involved (except a few highly paid Morgan Center bureaucrats). Given the nature of large blobs like Ucla, it will take a shock to get it to move, so another financial collapse might be needed to convince Ucla to move football out from under the school, or pay to absorb its losses. I think they move it or shut it. Hoping for move.