In Reply to: Can you explain that posted by TJJ on December 08, 2024 at 12:17:04
If we needed the money to keep the lights on, then we had/have deeper problems than the near-term B10 TV sugar rush can provide.
We clearly will not be able to compete in football NIL money, which is core to how the game is played now -- not TV revenue.
In BBall and other sports, the burden of travel will increasingly be an issue for the athletes - especially in the lower-revenue sports.
For MBB and WBB, this year may be the high point, and we'll settle solidly into middle-of-the-pack territory. For FB, we're going to slide into Purdue/Northwestern territory.
Lower-profile/non-revenue sports will have massive identity crises, separated from their regional rivalries/identities.