I don't know if this would enter into it or not, but . . .

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Posted by BluBlood on December 19, 2024 at 13:18:43

In Reply to: Re: CNBC article - what the top 75 college athletic programs are worth posted by SehornBlew on December 19, 2024 at 10:01:26

. . . unlike most schools, the athletic department doesn't own merchandising rights. ASUCLA does. I forget the history, but there's a reason for that.

That might reduce value for the athletic department.

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