MLB is getting what CFB will get in 5 - 7 years. Seems impossible, right? When it gets here, the Bruins will need to sell streaming, not passively collect ESPN cable carriage fees as they do today. Ucla should move out of the way and let the pros handle this.
MLB:
"In the cable era, subscribers paid for a bundle of channels, including regional sports networks, regardless of which ones they actually watched. For decades, those sports networks forged broadcast deals that enabled the teams to pay ever-growing player salaries in a league with no salary cap.
Those spigots have begun to dry up, and local streaming packages that have been launched in some markets haven’t made enough money to make up for the loss of cable revenue. Even major networks like ESPN are being more judicious about their spending on content."