In Reply to: Indiana increased their football Budget from 24 Million in 2021 posted by Bruinfan4ever on December 07, 2025 at 13:38:03
Indiana's overall athletic department showed significant revenue growth, especially in football spending, reaching over $60M by 2024, whereas UCLA has faced massive multi-million dollar athletic deficits, indicating substantial financial challenges that likely affect its football program, even with strong basketball revenue. Indiana's spending increased substantially, while UCLA's overall athletic finances have been a significant burden, with recent reports detailing large deficits covered by the university.
Indiana University (IU) (Big Ten)
Increased Spending: Indiana's football spending grew from under $24M in 2021 to over $61M in 2024, exceeding conference norms.
Strong Revenue: The athletics department reported record operating revenues in 2024, with significant gains in ticket sales, donor contributions, and media rights.
UCLA (Big Ten)
Significant Deficits: UCLA's athletic department accumulated a massive deficit (around $219M over six years), with the university covering millions in recent shortfalls.
Financial Struggles: Despite strong basketball revenue, UCLA faced declining football ticket sales and overall financial stress, a contrast to Indiana's upward trend.