In Reply to: Rose Bowl reno's. posted by TheHappyBurgermeister on March 10, 2026 at 19:32:38
The present jumbotron is way small, by today's standards.
The main impact of the south end rebuild is going to be a drastic reduction in total seating capacity, down to "roughly 70,000". The end zones, in the present configuration, dominate the total capacity, in part because they still have the original, denser bench seating. About 55k of the total seating is outside of the goal lines (sections 1, 8-15, 22-28, and half of sections 2, 7, 16 and 21; a typical end zone section seats 3200).
Also contributing to the diminution of capacity will be the reconfiguration (whether just between the goal lines or throughout the stadium ain't clear) to more leg room and more aisles. Long overdue.
Personally, I will be glad to see this 20k reduction. The stadium will be more appropriately sized for a UCLA football franchise.
One big question not answered in that article: Who will get the revenue from the 750 new "VIP Club" seats in the south end, UCLA or Pasadena? Personally I would never want to attend a game there, but the expectation is that some folks will be willing to pay big bucks for the privilege.