In Reply to: What's going to happen in 5 years when these teams posted by BruinPatti on September 14, 2026 at 08:33:13
. . . each athlete's actually promotional value as tested in the marketplace. That money would be highly variable, but indefinitely sustainable.
But if NIL is set by the marketplace by value to team (like a salary), where schools are bidding against each other, it becomes a bidding war set by the billionaire class. Like the art market. And probably only sustainable at less than a dozen colleges.
But at those colleges, it's going to be a very unforgiving environment for coaches.