In Reply to: CBS just got a 65% percent drop in viewers losing posted by Bruinfan4ever on June 05, 2026 at 06:37:15
. . . that daypart anymore. They've sold it like space on a billboard. They've abandoned the ratings race for a predictable return.
Now, I don't believe for a minute that they're making more money doing that. But that's the trade they made.
Ratings and advertising in that slot are Byron Allen's problem now, not theirs.