The Cloud Has to Land Somewhere
Whose water, whose power, whose backyard? Inside the real cost of the $650 billion AI buildout—and the fight against it.
The word we were given was cloud.
It is one of the most effective pieces of marketing in the history of technology, because it tells you the thing is weightless, floating, somewhere up there and nowhere in particular—a place your photos live, made of nothing, costing nothing, sitting on no one.
Ask Beverly and Jeff Morris what the cloud weighs.
They live in Newton County, Georgia, in the kind of rural country people from the cities drive through without seeing. In 2018, Meta broke ground on a data center about a thousand feet from their home. Within months, the Morrises’ well—the private well their household actually drinks from—began to fail. Sediment in the water. The dishwasher, the ice maker, the washing machine, the toilet, all faltering. They have spent roughly $5,000 trying to fix it and can’t afford the $25,000 it would take to replace the well. Meta commissioned a study and concluded its data center was “unlikely” to have affected their groundwater. Three of the Morrises’ neighbors have reported well trouble since the data center went in.
The cloud, it turns out, has to land somewhere. It landed on them.