That's what Ucla fb reminds me of.
200 MM in debt
Now have another 20 MM nut per year it has to shell out (rev share)
Then there's nil (Ohio state Alum pay 20 MM for that)
Then there are ASTRO coaching salaries (and buy outs, which are inevitable)
Then there's the albatross of the rose bowl, which no one wants to go to. So lease payments go out, but no rev comes in
There's b10 $ this year, but that deal is going to get quickly redone so Ucla gets a teeny tiny share.
Have we hit bottom yet? I'm sure it can get worse.
Why would anyone want to throw good money after bad?
I'm aware that "sunk costs" should be disregarded. But the ongoing investment in Ucla fb is just massive compared to its inflows. Once the TV money gets tweaked, Ucla is deeply and royally fooked.
My conclusion... get out while you can. Or maybe wait until the b10 drops the hammer, and use that as an excuse to pull the plug. (It's a mercy killing.) Reevaluate in 10 years after that.
In no circumstance should Ucla hire a super expensive head coach. That will just perpetuate the cycle of stupidity we're suffering through... for the last 30 years.