My take on Jarmond in 2021


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Posted by Dr.Bruin on October 01, 2025 at 12:58:31

It became clear early on that Jarmond was not the right man for the job of UCLA A.D. At first he was popular with many fans but he showed up here as a self promoting publicity hound with an exaggerated resume and took credit for his "accomplishments" like the move to the Big-10 (slid in on USC's coattails), three NCAA championships under his watch (two were in sports maybe a dozen schools played seriously), the deal with Jordan Brand/Nike (Nike swept in to pick up one of the most iconic brands in college sports history for pennies on the dollar — knowing full and well that UCLA is banking on offsetting costs through legal recourse with Under Armour), being "at the forefront of a rapidly-changing collegiate athletics landscape in the burgeoning area of Name, Image and Likeness (NIL)" (more like the back seat).

This is what I posted four years ago in 2021:

The department's revenue is directly and indirectly based on the success of the football program. And that brings us to Jarmond's first big decisions that will determine his real value. Will he fire Chip and if so, who will he get to replace him? That decision will take great insight and negotiating skill. If he needs a lot of input from outside sources, whose opinion will he trust the most? A bad decision will waste another five years.

I'm not always right about things, but I nailed this one.



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