NY Times article says Trump has introduced new conditions into peace talks with Iran and Ukraine that directly benefit Middle Eastern executives who have close ties to Witkoff and Kushner. So they are supposed to be negotiating an end to a war in Ukraine and instead they are turning it into oil negotiations that would benefit middle eastern countries doing business with Trump allies
The article suggests that's part of why the war just keeps going people that should actually be trying to bring it to an end aren't actually focused on that they're focused on personal profit