For context, I tried to go to a Milwaukee newspaper to read about the game. I was immediately blocked because of my ad-blocker.
I assume, the adblocker just blocks pop ups, right?
So, why don't newspapers embed the ads, as if they are part of the article, rather than having them be pop-ups? Everyone's happy.
I get to read the article, I'm exposed to their advertising, and I assume they'd get a lot more traffic if they weren't blocking everyone that has an adblocker?
Surely someone has thought of this and the numbers don't pencil out. But, that surprises me.