In Reply to: What changed? Streamed live games, social media, cost... posted by Impgard on October 25, 2026 at 14:18:08
Even if you have a good product, unless you market it well, it doesn't sell.
After Scott Mitchell, the long time excellent UCLA Marketing director retired around 2020, I don't think the athletic teams have been marketed satisfactorily. Have you seen radio, TV or print ads or billboards directed at the general public for the football or basketball teams? Advertising on social media reaches mainly the younger demographic who can't usually afford the expense of tickets, parking, etc. Chesney does a great job of selling the program but it's only on sports oriented radio and websites. They need to promote the programs better and to a wider audience.