150+ ncaa rules going bye-bye
Just thinking about nico, let's say his nil deal for $1 MM with Bruins For Life is to shake hands at a children's hospital. Well, deloitte, the NIL deal oversight firm, looks at that deal and says, "nope. That is way above market value. Try again."
Ok, fine... Ucla says it will run a series of radio commercials, billboard ads and TV spots featuring nico. It will cost Ucla $3 MM total to produce and places the ads. $500k of the expense is nico's cut. "OK," deloitte says, "that's reasonable."
Iow, to get Nico his bag, it might cost Ucla a lot more than what a few well-heeled donors are willing to pitch in.
Unless Ucla can convince Southwest Airlines to feature Nico in a new "Wanna get away?" commercial.