In Reply to: UCLA Staying At Rose Bowl posted by UCLA78 on February 22, 2026 at 01:21:48
I was wondering why SoFi was really seeking this deal. Allegiant Stadium is the highest revenue generating stadium in the US at $290 million a year. Stadium cost $2 billion to build. When you take naming rights and other marketing, along with continuing expenses, theoretically would take 7-8 years to pay itself off. Over simplified, but just a reference point. I think SoFi costed $6 billion to build. Don't know SoFi's yearly revenue, but for sake of argument say it is $250 million a year. That's still quite a bit to go.
Personally, I think NFL stadiums are fine for NFL games, but I'm not a big fan for college. They are really made for premium seating and suites. College stadiums are for average fans. Aside from that, I'm hesitant to who really benefits from a agreement to play in SoFi. I think SoFi has much more to gain than UCLA and am skeptical overall about that benefiting UCLA that much. And $c also plays in there in 2028. Even if revenue is increased, I'm not big on sharing a stadium with 2 NFL teams and $c in their backyard.
After 2028, the Rose Bowl will be completely revamped. With the threats of lawsuits and maybe bad press, the 26 decision makes sense. Not sure what is going to happen after the 26 season. I'm just hoping the team generates excitement again under Chesney to get more fans and make the long term talk of staying at the Rose Bowl the top choice.